Establishing Negroni’s First U.S. Production Facility with Precision Fire Protection
Safeguarding a Landmark Italian Food Manufacturing Investment in the Shenandoah Valley
Negroni, backed by Veronesi Holding S.p.A., launched this project to establish its first-ever U.S. production facility, bringing its renowned Italian cured meats manufacturing expertise to North America.
Located in Virginia’s Shenandoah Valley, the new Harrisonburg-area plant was designed to support large-scale food processing, temperature-controlled production rooms, dry storage and distribution operations. The objective was to create a modern, highly efficient food manufacturing facility that upheld Negroni’s legacy of quality while meeting U.S. regulatory, safety and operational standards.
With a $100 million investment and more than 150 jobs planned, the facility required a fire protection system engineered to perform across varied environments, from cold process rooms to high-activity storage and shipping areas.
Value Delivered
North American Fire Protection delivered a tailored fire sprinkler solution designed to protect a complex, multi-environment food production facility.
Our team provided:
By aligning fire protection engineering with CMC’s facility design and Negroni’s manufacturing workflows, NAFPCO helped create a resilient, future-ready production environment built for continuous, high-quality food manufacturing.
Scope of Services
North American Fire Protection provided full design and installation of the facility’s fire sprinkler systems, including:
All systems were customized for food manufacturing performance and operational reliability, as outlined in NAFPCO’s project proposal.
Background on Building Owner
Negroni is a premium Italian cured meats brand recognized for craftsmanship, innovation and uncompromising quality. Backed by Veronesi Holding S.p.A., one of Italy’s leading food producers, the brand has built a strong global reputation for products such as prosciutto, salami and other specialty meats.
The Harrisonburg facility marks Negroni’s first production site outside of Italy, strategically positioned to serve the U.S. market while maintaining the company’s traditional manufacturing excellence.
The project:
Project Impact at a Glance
First U.S. Negroni production facility outside Italy
$100M investment in modern food manufacturing
150+ jobs created supporting regional growth
Temperature-controlled processing environments for premium cured meats
High-performance fire protection systems across production and storage
Dry pendent sprinklers are typically installed in food process plants and box-in-box freezers where temperatures are below 40 degrees F.
Dry pipe sprinkler systems are generally used in cold climates and are highly effective in cold-temperature fire protection.
Early Suppression Fast Response (ESFR) systems are quick-responding, high-volume sprinkler systems that provide exceptional protection for high-piled storage occupancies.
Fire pumps are an essential part of many water-based fire protection systems. Fire Pumps are used to increase the water pressure (measured in psi) when the original water source is not adequate for the system it’s supplying.
Fire pumps are an essential part of many water-based fire protection systems. Fire Pumps are used to increase the water pressure (measured in psi) when the original water source is not adequate for the system it’s supplying.
Pre-action fire sprinkler systems employ the basic concept of a dry pipe system in that water is not normally contained within the pipes.
Wet pipe systems are the most common fire sprinkler systems. A wet pipe system is one in which water is constantly maintained within the sprinkler piping.
A special hazards fire suppression system is used to put out fires in areas where water damage from fire sprinklers can cause costly or irreparable damage to the assets being protected.
Linear Heat Detection (LHD) is an important component of fire protection systems, as it is designed to detect heat along the length of a sensor cable.
